Building a repair brand that doesn’t look like one.
Client
Water Heater Wiz
Services Offered
Strategy, Brand, Design
Industry
Home Repair
Situation
Nobody shops for a water heater. The tank fails, there’s water on the floor, and you call whoever comes up first and looks like they can be trusted in your house that afternoon. That makes it a brand problem disguised as a plumbing problem, and it’s a category where nearly every competitor has settled on the same blue truck and the same water drop. Brothers Brad and Scott Bailey had already built a successful home services company in Sacramento and wanted to extend into water heater repair. New name, new category, and a market where looking like everyone else means getting chosen at random.
Situation
Nobody shops for a water heater. The tank fails, there’s water on the floor, and you call whoever comes up first and looks like they can be trusted in your house that afternoon. That makes it a brand problem disguised as a plumbing problem, and it’s a category where nearly every competitor has settled on the same blue truck and the same water drop. Brothers Brad and Scott Bailey had already built a successful home services company in Sacramento and wanted to extend into water heater repair. New name, new category, and a market where looking like everyone else means getting chosen at random.
Solution
The brief was to be recognizable fast without reading as another home repair outfit. We built an identity system on modular elements, simple enough to hold at a glance on a truck door or a yard sign, and flexible enough to carry a growing list of services as the business expanded into tankless, commercial and heat pump work. Impactful rather than clever, because the moment this brand gets seen is never a moment anyone is paying attention.
Solution
The brief was to be recognizable fast without reading as another home repair outfit. We built an identity system on modular elements, simple enough to hold at a glance on a truck door or a yard sign, and flexible enough to carry a growing list of services as the business expanded into tankless, commercial and heat pump work. Impactful rather than clever, because the moment this brand gets seen is never a moment anyone is paying attention.
Results
“Eric did an amazing job creating our Water Heater Wiz logo. He was incredibly creative and took the time to really understand what we were about before putting anything together. You could tell he genuinely cared about the project and wanted it to be something special. He gave the design process the time and attention it needed, and the end result shows it — our logo perfectly represents who we are and the values our company stands for. It’s clean, professional, and memorable, and it still feels just as fresh and relevant today as the day he delivered it.”
Results
“Eric did an amazing job creating our Water Heater Wiz logo. He was incredibly creative and took the time to really understand what we were about before putting anything together. You could tell he genuinely cared about the project and wanted it to be something special. He gave the design process the time and attention it needed, and the end result shows it — our logo perfectly represents who we are and the values our company stands for. It’s clean, professional, and memorable, and it still feels just as fresh and relevant today as the day he delivered it.”
Deliverables
Purpose, Vision, Mission
Brand Personality
Target Audience
Competitor Analysis
Positioning
Logo Set
Typography
Color Palette
Design Components
Brand Guidelines
Social Media
Get Started
LOOK AS GOOD AS YOU ARE
Let’s give buyers a clear reason to choose you, grounded in strategy, ready for launch.
Get Started
LOOK AS GOOD AS YOU ARE
Let’s give buyers a clear reason to choose you, grounded in strategy, ready for launch.