Ratermann's edge was always that someone knowledgeable picks up the phone. The challenge in the design work was making the brand carry that attitude instead of relying on the people who built it. Nothing could go offline, so the I had to refresh the brand using existing assets rather than a teardown, moving the identity into a cohesive system that was approachable and easier to navigate. The new system needed to work easily between teams and programs so focus was given to basic design elements used in interesting ways along with the occasional event and promo to maintain the upbeat and positive culture in the company. Over two years the work extended into new landing pages, updated hero pages and an AI prototype for customer service that led to year over year growth and new partnerships.