the 5am process

We need to first understand where you are as a company and then where you want to be. We will take a deep dive into understanding your consumer, your offering and the wider market of your industry. A comprehensive strategy outline will act as our foundation to build out the new brand.

It can be intimidating to simply dive into design so we take an extra step gauging your reaction to various visual styles, providing feedback on what you may or may not prefer. We now both have an understanding and direction to help guide the design system.

At this stage you will review your initial brand concept that includes the logo, color palette, font family and mockups to help bring it to life. You’ll digest the first iteration and think through what you may or may not like as we both chisel away at the final product.

We will now see how your brand extends into every medium with a variety of layouts and executions contained inside a 50+ page brand guidelines. You comb through all of the iterations and make sure every piece feels right for your new brand, addressing any tweaks.

You’re happy, I’m happy, I hand over the final files, we digitally shake hands and we call the project complete. A detailed video walkthrough on how to use your entire Brand Toolkit will be provided, arming you with every single thing you need to take your business to the next level.