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Kapture

Kapture

Turning carbon into a resource, not a burden.

2025

Climate Tech

Identity
System

PROJECT INFO

Founded by Raj Bagri in 2023, Kapture is a carbon capture company redefining how heavy industry approaches decarbonization. Built on a mission to prove that clean technology can be both affordable and scalable, Kapture’s modular system retrofits directly onto diesel generators, able to capture up to 90% of CO₂ emissions at the source while converting waste into valuable building materials.

I developed a visual identity that reflects this balance between innovation and industry, nimble enough for emerging technology yet grounded in the grit of construction and energy sectors.

Kapture Horizontal logo over concrete made from its carbon capture process
Kapture Logomark in grey over white
A diagram explaining how the letter K and molecules make up the Kapture logomark.
The full logo set made for Kapture, the carbon capture company
A poster promoting the calcium substrate made from Kapture's carbon capture technology with the logo and branding in place.
Kapture's Brand Guidelines that show the color palette and how it works within the design system
Kapture's Brand Guidelines that show the design components and how they work within the design system.
Kapture's Brand Guidelines that show the layouts and how they work within the brand's design system.
Event design made for Kapture that utilizes the design system, brand color palette and logo.
Horizontal advertisement for Kapture, promoting it's carbon capture technology.
Kapture Sales Sheet from the brand identity system.
Business card made for Kapture's founder, Raj Bagri that utilizes the design system and logo.
Presentation deck made for Kapture that utilizes the design system, brand color palette and logo.
Kapture shirt from the brand identity system.
Social media posts made for Kapture that utilizes the design system, brand color palette and logo.
Kapture logo on machine

Eos Ascent

Case Study

Identity
System
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