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Kaishan

Kaishan

Updating a brand identity for the global stage

2023-2024

Air Compressor

Refresh
System

PROJECT INFO

In early 2023, Lance Baird brought me in to help evolve the Kaishan USA brand with a cleaner, more modular design system as they were still in their early years. The existing branding lacked cohesion and visual character, creating challenges across marketing and partner communications. Rather than starting from scratch, the Kaishan team wanted to retain key brand elements and apply them with greater clarity and consistency.

Over the course of two years, we refined the identity by simplifying layouts, eliminating unnecessary flourishes, and building a flexible visual system. The result is a unified brand foundation that supports Kaishan’s global operations and ensures consistency across every digital and physical touchpoint.

A corporate brochure cover, part of the brand identity for Kaishan, an air compressor manufacturer based in the USA.
A series of digital advertisements, part of the brand identity for Kaishan, an air compressor manufacturer based in the USA.
A brand guidelines cover, part of the brand identity for Kaishan, an air compressor manufacturer based in the USA.
Brand guidelines, part of the brand identity for Kaishan, an air compressor manufacturer based in the USA.
A page infographic, part of the brand identity for Kaishan, an air compressor manufacturer based in the USA.
A product brochure, part of the brand identity for Kaishan, an air compressor manufacturer based in the USA.
The interior pages of a product brochure, part of the brand identity for Kaishan, an air compressor manufacturer based in the USA.
The interior pages of a product brochure, part of the brand identity for Kaishan, an air compressor manufacturer based in the USA.
The interior pages of a product brochure, part of the brand identity for Kaishan, an air compressor manufacturer based in the USA.
The interior pages of a product brochure, part of the brand identity for Kaishan, an air compressor manufacturer based in the USA.
A semi truck, part of the brand identity for Kaishan, an air compressor manufacturer based in the USA.
Case study designs, part of the brand identity for Kaishan, an air compressor manufacturer based in the USA.
A product parts brochure, part of the brand identity for Kaishan, an air compressor manufacturer based in the USA.

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